BRANDING IDENTITY
AND STRATEGY
Powered by your brand’s vision, driven by industry research.
From insights to identity, I use research, strategy and design to bring brands to life.
By immersing myself in your brand’s world aka its audience, competitors, and market position, I use creative solutions that resonate across platforms and outputs. My work spans across brand identity systems, style guides, and campaign assets, through to content for social, print, and digital.
I’ve both created and worked with pre-existing logos, visual systems, imagery, and templates designed to make an immediate impact and support long-term brand consistency. Alongside this, I’ve explored emerging tools like AI and AR to expand what’s possible in brand storytelling and audience engagement.
For me, design is about more than aesthetics; it’s about creating connections, telling stories, and delivering outcomes that make sense strategically, visually, and leave a lasting impression.
My creative process combines design with empathy at the heart, and efficiency in the hands.
Balancing human connection design with streamlined, scalable and hand-over friendly workflow systems.
ONE
Discover
Research trends, audience, or goals to uncover unique insights.
TWO
Define
Clarify brief, the objectives, creative direction, the output, and if there are any success metrics.
THREE
Design
Drawing on guidelines, briefs, collaboration, and researched insights, I craft compelling visuals that stay true to the brand and resonate with its audience.
FOUR
Refine
Test, tweak, and perfect through feedback and iteration.
FIVE
Deliver
Submit polished assets, ready to shine in launch and beyond.
Let's Connect
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Let's Connect ⋆
