Brand Identity and Strategy
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Minimal Package
This includes;
Conceptualisation and brand ideation: Exploring and position in your industri’s world. We find your voice, your personality and your core.
Establishment: Creation of logos, slogans, colour palettes, assets and typography, also includes a style guide with usage, principles and mission.
Further audience touchpoints: Collateral, Campaigns, Merch, Media, Packaging and Wesbites.
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Exploring and position in your industri’s world. We find your voice, your personality and your core.
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Creation of logos, slogans, colour palettes, assets and typography. Includes a style guide with usage, principles and mission.
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• Style Guide containing:
Logo Usage,
Colour Palette,
Typography,
Imagery Usage,
Secondary Elements,
Principles and Mission.
• Collateral:
Logo
Email Signature
Standard Package
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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Exploring and position in your industri’s world. We find your voice, your personality and your core.
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Creation of logos, slogans, colour palettes, assets and typography. Includes a style guide with usage, principles and mission.
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• Style Guide containing:
Logo Usage,
Colour Palette,
Typography,
Imagery Usage,
Secondary Elements,
Principles and Mission.
• Collateral:
Logo,
Email Signature,
Letter Head
• Social Media:
3 x Templates
Example of feed
Whole Visual Package
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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Exploring and position in your industri’s world. We find your voice, your personality and your core.
-
Creation of logos, slogans, colour palettes, assets and typography. Includes a style guide with usage, principles and mission.
-
• Style Guide containing:
Logo Usage,
Colour Palette,
Typography,
Imagery Usage,
Secondary Elements,
Principles and Mission.
• Collateral:
Logo,
Email Signature,
Letter Head or branded PDF
• Packaging
• Merch
• Three Page Website
• Social Media:
3 x Posts
3 x Templates
Example of feed
Brand Identity Applications and Add-ons
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Collateral
Email Signature, Branded PDF, Letterhead
Enhancing brand identities by carefully curating a cohesive visual language, incorporating elements such as logos, color palettes, and typography. This ensures consistency and distinctiveness, making the brand easily recognizable and memorable to the audience.
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Guidelines
Includes: Logo, Tagline, Colour Palette, Typography, Secondary Elements, Mission, and Positioning.
Enhancing brand identities by careful
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Packaging
Art Direction plays a crucial role in digital marketing by creating visually engaging graphics for online platforms. It focuses on designing eye-catching visuals that not only align with the brand but also optimize the user experience, driving higher engagement and conversion rates.
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Signage, Event or POS Collateral
Art Direction ensures a seamless and visually harmonious rollout across multiple platforms. Whether on digital platforms, print materials, or Out-of-Home (OOH) advertising, it maintains a consistent visual theme, reinforcing the brand's message and increasing its impact across diverse channels.
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Website
Art Direction transforms product packaging into a powerful storytelling tool. By incorporating compelling visuals, it not only protects and identifies the product but also conveys the brand's personality. Striking packaging design can significantly influence purchasing decisions and leave a lasting impression on consumers.
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Merch
Art Direction creates a memorable visual identity for events and promotions, setting the tone and building anticipation. By designing cohesive graphics for posters, banners, and promotional materials, it establishes a unified look that captures attention and reinforces the event's theme, driving attendance and engagement.
✺ Frequently asked questions ✺
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Art Direction involves overseeing the visual aspects of a project, ensuring that the design elements align with a specific concept or message. It encompasses decisions on imagery, layout, color schemes, and overall aesthetics to create a cohesive and impactful visual experience.
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Art Direction works by guiding the visual narrative of a project. It starts with conceptualizing the overall direction of the campaign or project. Selecting key insights, turning that into an idea and then deciding on the best execution. This includes selecting key visual elements and overseeing their implementation. It may include collaboration with among multiple creatives such as designers and copywriters or other stakeholders.
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Art Direction is crucial for creating something that is distinct and memorable. I’ll let you know now that Apple, Nike, Atlassian and all of the stand-out industry leaders incorporate art direction. It connects to audiences on a deeper level, establishes brand consistency, enhances communication, and elevates the overall aesthetic appeal. By providing a visual roadmap, Art Direction ensures the desired message is effectively put out into the world.
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Art Direction is adaptable and can be tailored to suit the unique needs and aesthetics of various industries. By understanding the specific visual language, target audience, and industry trends, Art Directors can craft compelling and relevant stories.
For example, in the tech industry, the focus might be on sleek and modern visuals, while a more playful and vibrant approach might be suitable for the entertainment sector. The versatility of Art Direction allows it to seamlessly integrate with and enhance the visual identity of diverse industries, ensuring the communication of a consistent and effective message.
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Absolutely. Art Direction ensures that your visuals are not only visually appealing but also aligned with your unique brand identity. This distinctiveness helps your project stand out in a crowded marketplace, making a long lasting impression beyond just looking good, and truly touching your audience.
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While graphic design involves creating specific visual elements, Art Direction in advertising goes a step further by providing a comprehensive vision. Art Direction sets the overall aesthetic and conceptual tone, guiding the integration of various design elements to convey a cohesive and impactful message in line with the campaign's objectives.
